What is PPC?
PPC (Pay-per-click advertising) has been around for a while now and many site owners have either experimented with, or have at least heard of the marketing platform but surprisingly, there are still a...
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Recessions Can Teach Valuable Marketing Lessons
Recession, recession, recession… I don’t know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring....
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Part 3 – The Genesis for a Successful Online Marketing Campaign
In this article two important marketing strategies are reviewed: search engine optimization and social media. Just as the spokes of a wheel are held together and strengthened by its hub so too is the...
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How to Optimize for Google – Part 1 of 3
In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google....
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How to Optimize for Google – Part 2 of 3
Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools....
View ArticleWeb Marketing Tips by StepForth, Part 1
Over the course of a day we tend to run into situations where some basic and occasionally not so basic tips and tricks need to be applied to a website. Here are three that come to mind at the moment...
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Increase Your Conversions Up to 55%
Marketing Sherpa is a company I have nothing but respect for due to their years of offering outstanding marketing handbooks and case studies. Recently they updated one guide that just plain begged to...
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Website Slowing You Down?
In a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the...
View ArticleReputation Enhancement is Critical to Internet Success
In the following interview, world renown Internet marketer Ralph Wilson of Web Marketing Today interviews Ross Dunn from StepForth Web Marketing about Reputation Enhancement and how important it is for...
View ArticleHow to Create High Conversion Lead Generating Content – A Recommended Webinar
On January 29th Marketing Sherpa is presenting a webinar that we strongly recommend to all of StepForth’s readers called: “How to Create High Conversion Lead Generating Content.” The webinar is 90...
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